Examining Corporate Messaging: Do the Claims Hold up to the Truth?

Examining Corporate Messaging: Do the Claims Hold up to the Truth?

  1. Social Education
  2. Social Education May/June 2011
  3. Examining Corporate Messaging: Do the Claims Hold up to the Truth?

Authors:

Debra Plafker-Gutt

Page:149

Journal Issue:

Issue
Social Education May/June 2011
In this lesson, students investigate corporate and consumer behavior by collecting Starbucks artifacts, creating their own survey, and examining an ethnographic study.