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Advertising Opportunities with NCSS

This page is for advertising in NCSS publications only. If you need to post an employment opportunity, please go to Career Center.

National Council for the Social Studies, the premier association for social studies educators, offers a range of opportunities to reach educators and decision makers at all levels.

With more than 24,000 members and subscribers, NCSS represents the spectrum of the profession involved with social studies education at all levels. NCSS brings together educators from all social science disciplines, including history, economics, political science, geography, sociology, anthropology, psychology, and law-related education.

Social Education Ad Sizes/Rates

 

Social Education and Young Learner rates include four color. For black and white advertising rates, please subtract $500 from the frequency rate.

PDF iconthe Insertion Order Form
month/issue Reservation Deadline Art Materials Deadline
Jan/Feb
January 3, 2017
January 17, 2017
March/April
February 27, 2017
March 6, 2017
May/June
April 21, 2017
May 4, 2017
September
July 31, 2017
August 11, 2017
October
September 1, 2017
September 11, 2017
Nov/Dec
October 6, 2017
October 18, 2017

 

Social Education Ad Rates
Four Color
1x
2 to 4x
5 to 7x
Full Page
$2,940
$2,620
$2,410
2/3 Page
$2,335
$2,180
$2,075
1/2 Page
$1,915
$1,840
$1,735
1/3 Page
$1,525
$1,420
$1,340
1/6 Page
$1,130
$1,025
$1,000
Cover 4
$3,150
$2,940
$2,835
Cover 2 or 3
$3,045
$2,835
$2,705
Page 1
$3,045
$2,835
$2,705

 

Advertisers who purchase ad space of a half page or larger in the November/December issue of Social Education are eligible to supply additional materials for that issue. See red box below.

The November/December Social Education is not only mailed to NCSS members, but it is distributed at the annual NCSS conference. Your flyer, insert, or small takeaway is plastic wrapped with the conference copies of Social Education and placed in two key locations at the conference. The first position is at the NCSS exhibit booth at the center of the exhibit hall. The other is outside the pop-up NCSS bookstore. Please note this promotion should not be confused with the conference tote bag. The tote bag is a separate opportunity to reach our members. For inclusion in the tote bag contact David Bailor at dbailor@ncss.org.

Once your insertion order is complete and the space is reserved, you should prepare 2,500 pre-printed copies of your insert.

The insert can be no larger than 8.5 × 11 inches in size. It can be no more than 4-pages in length.

Shipping Instructions:
NCSS Suite 500
8555 Sixteenth St.
Silver Spring, MD 20910

Attn: Social Education
Polybag Insert
Nov/Dec Issue

Deadline for your materials to arrive is October 13, 2017

The Social Studies Professional (TSSP)*

Electronic Newsletter

Ad Unit/Size 1x 3x
Premium Sponsored Content
(350 x 150 image, headline and 100–180
character description
$1,200 $1,000
Lower Sponsored Content
(350 x 150 image, headline and
100–180 character description
$800 n/a
Banner (468 x 60 pixels) $1,200 $1,000
*Rates are net. JPG and GIF files only, 40kb max. Animation not accepted.

tssp_ad_spacer.gif

 

 

PDF iconthe Insertion Order Form.

TSSP Advertising Schedule

Issue Space Closes Ad Art is Due
Jan/Feb Jan. 12 Jan. 19
March Feb. 9 Feb. 16
April Mar. 9 Mar. 16
May/June April 5 April 19
July/Aug June 2 June 16
September Aug. 3 Aug. 17
October Sept. 5 Sept. 18
Nov/Dec Oct. 4 Oct. 18

 

 

*** Background about the Online TSSP Newsletter and its Advertisements ***

The Newsletter. The Social Studies Professional—known as—TSSP is the official newsletter of National Council for the Social Studies (NCSS). We send it by email to all of our members 8 times per year—the issues of January/February; March; April; May/June; July/August; September; October; and November/December. The current issue and past issues are also posted at the NCSS website, at www.socialstudies.org/publications/TSSP.
We usually post TSSP near the start of a new month, but the January/February issue may appear late in January due to Annual Conference reporting.

TSSP is a member benefit, so not all of the connecting (click-through) NCSS webpages are open to the general public, but advertisements are open access.

Premium Ad. A premium advertisement appears as the third item down in the newsletter. This unique premium ad space is surrounded by NCSS news and is separated from any other advertising.

Regular Ad. A regular advertisement (or more than one) may appear as the final item(s) below the stack of news and announcements. There is no discount for multiple issues. Readers may have to scroll down the newsletter before seeing these ads. The stacked order of regular ads will reflect the time at which NCSS reserved them, with the earliest appearing above the next reserved, and so on. (Editors reserve the right to refuse any ad.)

Caveats. NCSS will add the words “Sponsored Message” to your newsletter text, unless you have already done so. We usually post TSSP near the start of a new month, but the January/February issue may appear late in January due to Annual Conference reporting. Please consider that timing.

NCSS uses MailChimp to deliver the online TSSP newsletter. MailChimp advises, re the URL link that you provide to us: (a) Avoid animated GIFS and Flash, which are not guaranteed to work. Use static images at the main ad URL in your campaign. (b) Avoid using JavaScript in your ad links, most email clients block it as a security precaution. (c) Avoid links for Google's DoubleClick ads, which often break when used in MailChimp campaigns, or you might not be able to track them. This is due to the way the DoubleClick URL interacts with MailChimp redirects.

Deadlines. The current calendar for upcoming issues of TSSP is seen (scroll down) at www.socialstudies.org/publications/TSSP.

month/issue Reservation Deadline Art Materials Deadline
Jan/Feb
January 6, 2017
January 20, 2017
March/April
February 24, 2017
March 14, 2017
Sept/Oct
July 31, 2017
August 10, 2017
Nov/Dec
Sept. 27, 2017
October 18, 2017

Young Learner and Social Education rates include four color. For black and white advertising rates, please subtract $500 from the frequency rate.

Young Learner Ad Rates
Four Color
1 to 2x
3 to 4x
Full Page
$1,575
$1,495
2/3 Page
$1,315
$1,235
1/2 Page
$1,155
$1,105
1/3 Page
$945
$895
1/6 Page
$815
$760
Cover 4
$1,785
$1,680
Cover 2 or 3
$1,680
$1,575
Page 1
$1,630
$1,525

 

The Young Learner is published four times a year. And is printed on exceptionally high-grade paper.

Preview Ad Sizes/Rates

Reservation Deadline
Art Materials Deadline
July 3, 2017
July 17, 2017
Covers and Premium Positions
Cover 4
Cover 2 or Cover 3
2-page spread
$2150
$2100
$1800
4-color Ad Rates
Full page
1/2
$1600
$1000
Black and White Ad Rates
Full page
1/2
$1100
$750
B/W 2-page spread
$1800

The Conference Preview is emailed to all NCSS members in August 2017, to generate interest in attending the 2017 NCSS Annual Conference. The Preview will also be available on the NCSS website as a PDF for prospective attendees to download.  Full and half-page ads only.  Reserve your space today.

Program Ad Sizes/Rates

Reservation Deadline
Art Materials Deadline
September 18, 2017
September 28, 2017

 

Covers and Premium Positions
Cover 4
Cover 2 or Cover 3
Tab Section Dividers
Sold
$2100
$2400
4-color Ad Rates
Full page
2/3
1/2
1/3
1/6
$1600
$1200
$1000
$800
$650
Black and White Ad Rates
Full page
2/3
1/2
1/3
1/6
$1100
$900
$750
$600
$450
B/W 2-page spread
$1800

The Conference Program will be distributed to all attendees of the 96th NCSS Annual Conference in Washington, DC. Advertising in the Program is the best way to ensure maximum exposure for your products and services, and to build booth traffic. The Program is the official guide to the conference, and includes the exhibit hall floor plan and exhibitor listings.

*Tabbed Sections Dividers. Tabbed section dividers are of heavier weight paper stock with a tab that sticks out and holds the place of a special position in the Program. Advertisers can put their message on both sides of the divider. The tab must reference the specific section it begins. The available sections are “Sessions,” “Exhibits,” and “Index/Maps”



Reserve a tear-out coupon in the back of the program book for attendees to redeem at your exhibit booth. Exhibitors who provide special offers, prizes, or gifts, experience heavier traffic and report better show results. Coupons are also a great way to gather more qualified leads.

Your offers will be printed on both sides of perforated, card stock—three coupons to a page—for one low price! Space is limited, so reserve your coupon today!
Fee: One coupon, $450; two or more $375 each

Black/white on front and back coupon with no bleeds
Size Image area/inches = 5.75 wide by 3.21 deep.
Perforated area/inches=7.25 wide by 3.58 deep.

Advertising Reservations

To reserve your prime advertising space today contact:
Hallie Brown
Townsend Group
301-215-6710 x 130
hbrown@townsend-group.com


Printing Specifications (Specs) for designers

Send PDF ad materials to rpalmer@ncss.org

PDFX1a_2001.joboptions (47.55 KB)
PDF Distiller Settings
Graphic/Advertising professionals, download and import this job options file into Adobe Distiller to create perfect pdfs for our requirements.


Inserts

Advertiser-supplied inserts are billed at the following rates:
4-pages: $4,300
8-pages: $6,800

Supplied pre-printed inserts must be reviewed by NCSS prior to printing to ensure compliance with postal regulations.


Plan your Advertising
Social Education
Editorial Calendar


January/February 2016
Social Studies Educational Issues

March/April 2016
Teaching about Current Economic Policies
Making the Most of Technology in Class
Current Issues

May/June 2016
Literature and the Arts in Social Studies
This issue includes the Notable Trade Books Pullout

September 2016
Back-to-school Lesson plans
Civic Education

October 2016
Current Issues
General Social Studies

November/December 2016
Annual Convention Issue

Plan your Advertising
Social Studies and the Young Learner Editorial Calendar


January/February 2016
Have You Hugged Your Mother (Earth) Today?
How are you teaching students about the environment?


March/April 2016
Including All Students in Powerful Social Studies
What instructional approaches, lessons, activities, or assessments have you developed that engage all students?

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