Space in International Alley is limited. If you are requesting International Alley please (1) designate this on your Exhibitor Application form, and (2) attach a statement to your application indicating why International Alley is the best location for your exhibit. If it is determined that your organization is not an appropriate fit for International Alley, you will be notified promptly so that you can make alternative booth selections. Booth selections within International Alley are made based on the date of application. Please do not indicate booth numbers on your application form. Applicants submitting paperwork by July 31 will be notified of specific booth assignments by September 1. All applicants accepted into International Alley must pay, if assessed, an additional fee not to exceed $40 to cover special promotion.